Although I had ended my last Egyptian Flavoured Liberalism post saying that my next topic to explore would be security, I find more important points to make before that.
Sheep. We are all to some extent sheep. We try to liberate ourselves from the conditioning of others, we try to think for ourselves and make our own judgements, but only a few ever reach such states. For the rest of us, we are still biased by what we have been told.
There is a misconception that Islamists are all sheep who follow their leaders while Liberals are the enlightened souls. I have personally seen many liberals who are the epitome of what it is to be a sheep. They take after their parents, saying the same phrases and having a blind belief that they are right and everyone else is an idiot. They grew up in the middle of a certain lifestyle and they decided that that is what it means to be liberal, and everyone else just doesn’t get it. They are the Salafis of Liberalism.
Now trying to sell Liberalsim to the population by asking them to think for themselves will not work. Asking someone to think for themselves is like asking someone to stop being ill, or stop being unhappy. You feel bad? Don’t. It never works. It is each and every person’s experience that leads them to think for themselves or trap themselves into the cage of the known, and the process takes a lifetime, so don’t expect it to work before the next elections.
Liberalism is having a choice. Under a liberal system I can be an atheist or I can be a salafi and it’s no one’s business what I believe in. Women can wear a bikini or women can go swimming in a full niqab. Liberalism means the freedom to make your own choices.
But for some reason, Liberalsim has become associated with a certain lifestyle and certain values. And the Islamists have taken this association and blew it out of proportion, to their own benefit. But the liberals aren’t helping.
Their first immediate reaction was to fear for their own day to day activities and personal lifestyles. And they projected their fears upon the whole of society. I would venture and say that most women in Egypt do not think that wearing a bikini in public is acceptable. So what did the Islamists do? They said that bikinis are not good. Are they going to lose any votes because of it? I highly doubt it.
Now the liberals started defending their bikinis falling straight into the trap and losing the majority of voters.
When trying to sell liberalism to any part of society, we must look at what liberalism means to them and not to us. A woman in a farmer family couldn’t care less what she can or cannot wear sitting by the beach. In fact some have never seen a beach.
I hear no one saying that Liberalism means that this woman can help her family in the field if they need it, and no one can ever force her to stay at home. I hear no one saying that Liberalsim means the mosques will finally be open 24h/day so all those who want to pray can pray at any time and those who want to spend the night with God can do so. I hear no one saying that Liberalism means that you can keep your hijab (headscarf) and no one can force you to be a niqabi. I hear no one saying that Liberalism means you can stay out late with your husband without a million government employees asking you if you are married.
So how do we sell it to the people?
Even in my educated, arguably liberal family, relatives call me to ask who they should vote for. We cannot expect everyone to do their own research. Instead they will just find someone they identify with and trust, and will ask them what to do. Liberals who insist on telling people that there is no right answer and that they should think for themselves will not get anywhere, while the Islamists offer an easy answer, vote for us. This is the right thing to do. We will do what is best for the country and religion. Everyone loves their country and their religion so they will just follow these instructions.
Liberals must provide an easy answer for what is best to be done.
But why would I follow the Liberal easy answer? I have to start trusting them, and how can I trust them? Because I see that they understand the reality of the life that I am living and that they share some values with me. And here is where the Liberal brand building comes into play.
Liberalism must become a lovable brand for people to accept it en masse.
The Islamists understand this concept very well and the MB in particular have a very strong brand. They have become a fraternity and joining it gives you purpose and status. Liberalism has to become another fraternity in town.
Liberalsim also has to stop being the opposite of Islamism. We must start thinking of ourselves not as two teams competing in a head to head game, but rather as two athletes running side to side on the racetrack. The one who runs faster gets to form the largest part of parliament and has more control on issuing laws.
And as a consequence of shifting our view from opposing the Islamists to running side by side, the attacks on Islamism will be toned down, and they need to be. Even if you see clearly how whatever they are preaching is a huge danger to society, if you focus on attacking them you immediately create a defensive reaction, and you push them towards more of an extreme. Attacking someone’s idol no matter how right you are almost never creates the desired effect.
So allow me to summarise
1. Let us stop being philosophical about liberalsim, stay pragmatic. Asking people to think for themselves will not work.
2. Liberalism is having a choice in lifestyle, not following a specific lifestyle.
3. For each part of society we must make it clear what liberalism means to them and their values, not to us.
4. The liberal movement must provide an easy answer for what to do.
5. The liberal movement has to become a lovable brand associated with values most of society see as positive.
6. The liberal movement must not present itself as the opposite to Islamism. Liberalism is a stand-alone belief whether Islamism is there or not.