The BBC reported in an online article that UK housewives spend 47% of their leisure time online. I guess we can make an assumption about housewives in the rest of the world, that they also spend a large amount of time online. Married men reported in their collective voices that housewives are very influential in making household descisions. They run the house without going back to anyone, they buy everyday items without even thinking about asking (after all they are the experts) and they are highly influential in large household purchases (like cars and houses). They are very good at asking for gifts (they do take care of the house afterall and deserve some appreciation) and so are a result of even more purchases. So can we convince the housewife to ask for a wind turbine for her next birthday? A challenge worth taking.
The idea here is to use the internet to specifically target housewives and make them aware of all the different energy and environmental issues that the world is facing. Convince them to put the heating thermostat down by one degree (who else is there to change it?!) as a start. Then make them aware of the impacts of their choice of electricity supplier, Then talk about insulation. Then talk about double glazing. Then talk about buying cars. Then talk about getting a wind turbine and solar panels on the roof. Soon enough you will realise that men are out there buying wind turbines and solar panels because their wife said so.
There is a lot of energy savings to be done around the house, and housewives rule the house. Convince them and you are there, and if they are spending their time on the internet, then spend your time to meet them there. Target the housewives, and watch them save the world.
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